The automating sales processes help the sales representatives to do their job more fast and in an accurate and effective way. The enhanced CRM tool can also offer ways in which we have to automate the processes. In addition, it also helps to shorten the sales cycle which is one of the most valuable CRM trends in 2020. Automation reduces the manual tasks, it also helps in the data entry, the customer interaction logging and also personalized email sequences. Some CRM also offers marketing automation features which allow us to get done with fewer resources in less time.
It is one of the most effective CRM trends in this year. If the sales team sits in front of the desktop during the whole day, they can not go outside for selling. Mobile CRMs is an requirement to solve this problem when the sales team is in the outside.
In the last several years, social media has become an important part of the marketing mix. It is useful for the sales team to connect with their prospects when they spend their time online. We can expand our reach through social media campaigns and it will also help us for generation of the leads.
We can easily put our customers in our showroom with virtual reality. Also we can put the right product to the customer’s living room with the augmented reality. Now-a-days, virtual assistants also provide us a whole new level of communication with our customers. This can change how sales team do their job substantially in 2020.
It will not be effective, if the sales team does not use CRM. We have to choose a user-friendly software solution to ensure that the team adopt the software very quickly and easily. When the CRM software gives us the user-friendly solution , the sales team also can be able to access information in a timely fashion.
The omnichannel is a very important trend of CRM in 2020. It is very much effective and widely used method to gain the new customers and it includes to continue the customer lifecycle in each channel instead of starting over with each. As an example, if any customer abandons a cart in one channel, it will offer an incentive in the next to purchase the same product. In 2020, we have ensure that CRM helps to achieve this goal to make this work. The collected customer data also helps us to create a seamless experience from one channel to the next to do our work successfully.