CRM software will continue to become more user-friendly
Previously, CRM software and systems were very complex and clunky. The employees required extensive training to manage the system effectively. But now CRMs becoming more user-friendly.
As the systems become more intuitive, the training will continue to decline and learning curve will become shorter. This is definitely great for users. However, the providers will have to focus on training more users to leverage the system to its full capacity.
In addition to it, integration will allow companies to do even more in the same system.
Integration will allow companies to do even more in the same system
Now-a-days, many CRMs already come with the built-in options to integrate with various third party applications. This will allow users to complete even more tasks on the same device.
Using an all-in-one CRM and incorporating integrations and plugins, helps businesses complete every business function at the same time.
Social CRM will continue to grow
Social CRM is the act of managing customer relationships through various social media channels. This usage continues to grow every day. And, this will continue as millennials overtake baby boomers as the largest demographic consumer.
Several CRM solutions already have the built-in social CRM capabilities. These help us monitor social channels for brand mentions so that we can respond as quickly as possible and engage the potential customers.