Text Messaging for sales
Sales repository normally juggle loads of prospects at the same time. It can be hard for them to keep up with it all and personally respond to every incoming query.
Incorporating text messaging into marketing campaigns
Digital marketing can involve an array of the different touchpoints through different channels including:
- Social Media
- Text messaging
Setting up workflow
With all-in-one CRM such as Agile CRM, we can get full CRM capabilities and marketing, sales, support automation in the same platform. It is quite easy and simple to set a workflow to automate the sending text messages. We can customize it as per our choice by making it simple or complex what we want. With a drag and drop workflow builder, we can simply determine the actions what we want the workflow can take and when they take place based on which action. Also we could set up a highly-complex workflow that encompasses an entire multichannel campaign. This can include a combination of any type of touchpoint which we want to include in our campaign.
Sending Bulk Text Messages
When we want to send a text message, our capacity is not limited to one-off sends. In some cases, if we want to send the text messages to a targeted segment of our audience or if we want a promotion around a specific product that we want to sell, we can easily send a bulk text message to a specific group of prospects that we have identified as being a good fit for that product. We can draft message by defining our target audience using some system filters and after that we can send. Then that message will sent to everyone of our targeted audience list. In addition to that, CRM can track everyone who clicks on that link which we provide in the text message. This points measure the effectiveness of the text messaging.
Using Triggers to send text messages
If we use CRM software with texting capabilities, in that case we can use behavior-based triggers to automate the sending of the message. We can also pre-draft messages if we want so that customers and prospects can display certain behaviors and the system knows and sends the message automatically. This is a great technique to send the right message at right time to the right person. Trigger based text messages help us to increase customer engagement by sending a message related to the action they have just taken. As an example, if someone signs up for a free trial of our product and we capture their phone number, we can have a workflow in place to send an automaticwelcoming text message and providing any important information they need to know.
In today’s world, most of the people are carrying cellphones during their journey so they can choose a text message as part of our marketing or sales effort which is a great tactic to engage audience.