It may be a reason that your team had tried to use our CRM but they found that it was too difficult to update or organize the data. Manual data entry has the potential to not only be tedious for our sales repository but also can lead to remove the mentioned unwanted errors. Implementing a CRM with automatic syncing options will alleviate many issues associated with the manual data entry and also allow for easy updates. Now the ability to sync with our google contacts can be a game changer in terms of collecting and syncing the contact data easily. Providing options for frequency and type of contacts will help us to shift through which contacts to sync and which to avoid as well. As an example, Agile CRM option include frequency and has the ability to choose the individual contacts or to sync the entire groups from google and has the capability to add tags to the trigger marketing campaigns automatically.
Not understandable CRM:
If the sales team can not understand how benefited CRM for their day-to-day activities they can show unwillingness to use it. We have to help them by understanding them the benefits of using CRM such as cutting down on the time it will take for each sale, keeping all the relevant data of customers in an centralized place and the ability to access the information from anywhere at anytime could create more buy overall. Also we can show them case studies which generate high revenue than others with the use of CRM.
People struggle to change:
No matter how we are but the change is difficult. It will not change for the sales representatives. There are many ways to help them to make the change easier and get them on board with CRM. We have to ask them what are the requirements for the new CRM. Present solutions that include their requirements help them to decide which CRM is best to use. Even if we don’t get everyone on board this way, we may be able to get some people to agree to it at which point we could appoint them to be champions for the new system. If they know it, accept it and also perhaps they even like it they would be help us to get other members to be on board with new CRM
We can have the most user-friendly system with the most technology savvy sales repository. But if our data is bad, we are bound to lose our sales team’s contact data loyalty. It will be very difficult to maintain a CRM free of incorrect, outdated information but performing regularly scheduled audits and using tools such as data de-duplication or including other 3rd party auditing tools that will help us to clean our data in an effective way.