Each repository is engaging in prospecting outreach. The activities are cold calling, cold emailing etc. So it important to track the number of cold calls and cold emailing.
Personalization in marketing and sales is an important sales metric in today’s world. With so much data stored in CRM solution and the ability to automate the sending of personalized emails in bulk which makes personalized sales outreach more easier.
Because of the common salesperson mindset, many repository will overpromise when trying to close a deal. They may claim the featured products and its benefits that it actually does not. When the repository closes a deal and makes their commission but leaves a new customer with unrealistic expectations about the product or service they are paying for
Sales repository receive the marketing qualified leads who have displayed a propensity to buy and are ready for the sales outreach. Also if the conversion rate is low, it could be because marketing is qualifying leads too early.
Product and service expertise
Now-a-days, product and sales repository must be absolute experts in the products or services as t hey sell and also need to do their homework and understand each prospect’s needs before reaching out for their business growth.