If our customer-support efforts are not so much satisfactory, customer loyalty and satisfaction will decline and for that our brand reputation will suffer.
One thing is that, without a positive brand reputation and loyal, satisfied customers our revenue growth will slow down considerably. Satisfied customers lead to business and revenue growth.
Bots free up for support repository
We can see the customer support chatbots on a variety of websites and they continue to popup everywhere. They connect to our knowledge base and can answer basic questions what customers ask about our product or service.
The data is stored in our customer relationship management solution and bots are typically integrated with CRM. If we can use an all-in-one CRM that provides full sales, marketing and help-desk capabilities, all the data captured by each of those functions is stored in a central database for bots to access.
The quality of customer support is increasing rapidly now-a-days. Companies who deliver world-class support have set the bar high and customers now expect the same quality of support of every company in any industry.
While competition is rising in nearly every industry, it is easier than ever for a customer to leave us for a competitor. So if we don’t provide a great quality support and meet the expectations of customers, our customers are likely to leave us for a competitor that will.